Adlibit!

Platinum and Gold Awarded to Ad Lib Unlimited for Excellence in Marketing!

Ruth Folger Weiss — Thu, 03 May 2012 16:55:15 +0000

The Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of marketing and communication programs and print, visual and audio materials. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, graphic design shops web and digital creators and freelancers.

The Association of Marketing and Communication Professionals (AMCP) (www.amcpros.com) administers the program. The international organization consists of several thousand marketing, communication, advertising, public relations, media production and free-lance professionals who have entered AMCP competitions. The Advisory Board oversees awards and recognition programs, provides judges and sets standards for excellence.

AMCP also administers the MarCom Awards, which Ad Lib Unlimited was awarded in 2011 for excellence in marketing on behalf of Roth & Company, Margaret Tietz Nursing & Rehabilitation Center and Mobile Health. The MarCom Awards are perhaps the largest and most prestigious international recognition program for marketing and communication professionals.

Ad Lib Unlimited’s winning campaigns for FCD Corporation (a diamond trading corporation), Roth & Company (certified public accountants) and The Pratt Pavilion (skilled nursing facility) exemplify our unique ability to provide unparalleled creative work across a broad spectrum of clients. Our full-service boutique advertising firm in Brooklyn, NY specializes in company branding, ad campaigns and website development. Our wide range of services include logo design, graphic design, print advertising, brochures, collateral materials, online advertising, blog development, content management systems, e-commerce, SEO and social media.

We are proud of our team effort with the stellar principals of FCD Corporation, Roth & Company and The Pratt Pavilion!

Meet Mad Women!

Ruth Folger Weiss — Thu, 19 Apr 2012 20:21:29 +0000

AD LIB will be at the ESAAL Show – Booth #3
Saratoga Hilton & the Saratoga Springs City Center
APRIL 29 THROUGH MAY 2, 2012

Ad Lib Unlimited is an award-winning advertising company in Brooklyn, specializing in company branding, ad campaigns and website development. Contact info@adlibunlimited.com or call 718-382-0900 to request a quote from Ad Lib Unlimited for your advertising needs.

From Ad Agency to Arcade

Ruth Folger Weiss — Wed, 18 Apr 2012 14:15:57 +0000

Ever wonder what happens after hours to a full service advertising company a day after Passover? Well, if you’re the creative type whose grandchildren see your suite of offices as a fun arcade ready to happen- you’ve got yourself a Great Adventure in the heart of Brooklyn. So each of the grands chose the tech platform of choice: the little guy on his iPad, the others on our souped-up macs, and some furtive little one was surreptitiously nailing Angry Birds on the iPhone.
Ad Lib Unlimited- the advertising destination of choice for the discerning!

The Iconic Mac Commercial…1984

Ruth Folger Weiss — Wed, 14 Mar 2012 18:21:05 +0000

Thought this is an ideal moment to share one of the most impressive commercials ever broadcast, that did introduce a seminal shift in our cultural zeitgeist. The Mac introduced in this 1984 commercial that so ably picked up on George Orwell’s 1984 made the tools for creatives at Ad Lib and elsewhere so life changing. This commercial resonates each time.

The “Light” Goes On…Because We WORK at It!

Ruth Folger Weiss — Mon, 12 Mar 2012 17:27:04 +0000

To all who considered those of us in Advertising, “Lightweights”, I say, “hurray” to The Wall Street Journal for featuring its lead Saturday Review article on Creativity. For too long, conventional wisdom assumed that the twain never met between the cerebral and the “dabblers”; those who sweat minutiae and the balladeer, the “aha!” persona with the guys whose nose so closely touched the grindstone. No longer!

Creativity is a spark that anyone can grasp, but few are adept at harnessing. The key is to let go of one’s preconceived notions and fear of failure, to gather an array of “diverse experiences” and to connect the dots. It isn’t the glib approach that makes an advertising campaign successful, but rather a deft integration of market forces, demographics, and the cross pollination of disparate trends and realities that are the common denominator of Ad Lib Unlimited’s successful and innovative advertising campaigns.

Yes, we creatives think “different”, to quote Steve Jobs,; and we work assiduously at it! We’re gatherers of information who remarkably restructure the molecules into completely new beings. The creatives are the builders, not just the designers… and now, we are no longer any oxymoron with the aficionados who assumed we had no place in the likes of The Wall St. Journal.

http://online.wsj.com/article/SB10001424052970203370604577265632205015846.html

Ad Lib Welcomes The Bank of Tokyo-Mitsubishi UFJ, Ltd.

Ruth Folger Weiss — Wed, 07 Mar 2012 15:24:45 +0000

Ad Lib Unlimited, the award-winning Brooklyn advertising agency, is proud to welcome The Bank of Tokyo-Mitsubishi UFJ, Ltd. as one of our newest clients. The Bank of Tokyo-Mitsubishi UFJ, Ltd. (BTMU) is Japan’s premier bank, with a global network spanning more than 40 countries.

Ad Lib Unlimited’s unique blend of personalized business philosophy with corporate innovation and professionalism made us the ideal choice to complete the venture for BTMU. Last week, our team welcomed esteemed representatives from The Bank of Tokyo-Mitsubishi UFJ, Ltd. at our boutique Brooklyn office for a lovely brunch and productive launch into the new endeavor. We are looking forward to sharing our BTMU projects in Ad Lib’s distinctive advertising portfolio.

The Heritage Rehabilitation and Health Care Center

Ruth Folger Weiss — Wed, 15 Feb 2012 19:13:02 +0000

The Heritage Rehabilitation and Health Care Center recently launched their new website. The newly renovated healthcare and rehabilitation facility is located in the heart of Boro Park and caters to all the needs of an elder patient. Their specialties include all-encompassing Subacute Rehab programs including Orthopedic Rehab, Cardiac Rehab, NeuroRehabilitation and Cognitive Therapy. The Heritage Rehabilitation and Health Care Center offers Glatt Kosher cuisine and daily Shiurim. They have visits from local Yeshiva and Bais Yaakov students and an array of stimulating programs and activities.

Ad Lib Unlimited created the custom designed website for The Heritage Center using a WordPress platform. The website features a neighborhood news bulletin as well as a glimpse into events and activities taking place at the facility. In addition to the website, Ad Lib Unlimited created a full media package for The Heritage including a beautiful tri-fold brochure, advertisements in the local papers and a tabletop display for events.

Visit TheHeritageCenter.com

Services Provided:
Ads
Brochures
Tabletop Display
Website Design
Website Development
CMS – WordPress
HTML / CSS / Javascript

View More Web Design Projects
View More Print Advertising

Contact info@adlibunlimited.com or call 718-382-0900 to request a quote from Ad Lib Unlimited for your advertising needs.

The Cheese Guy

Ruth Folger Weiss — Wed, 08 Feb 2012 19:58:46 +0000

Ad Lib has done it again! And this time we’re “Raising the CHEESE-Y to an Art”. Our team at Ad Lib Unlimited has just launched an all new and beautiful website for The Cheese Guy. Brent Delman, The Cheese Guy, is the king of Kosher cheese. With a large variety of different cheeses, The Cheese Guy has accomplished the creative, exotic and flavorful in cheese. We at Ad Lib, with our team of experienced graphic designers and web developers, have built a fully functional custom website using WordPress. With a blog, photo gallery and raving testimonials, the site is generating traffic. As Brent Delman said himself, “Ad Lib parlayed their creative genius and marketing prowess to take our business to a whole new dimension. Our new website captures the personality and remarkable range of The Cheese Guy. Now its easier than ever to enjoy the latest in the ever expanding world of Kosher cheese.”

Visit TheCheeseGuy.com

Services Provided:
Website Design
Development
CMS – WordPress
E-Commerce Capability
HTML / CSS / Javascript
Set Up of Social Media Accounts

View More Web Design Projects

New Spin On That Super Bowl Crunch

Ruth Folger Weiss — Thu, 02 Feb 2012 18:23:44 +0000

And it’s not Doritos! Would you believe that Super Bowl Sunday brings out the best in America’s eating habits? And in spite of the 100 million pounds of chicken wings to be consumed on this day, American’s seem to be making some healthier choices. What are they making their healthier choices on? One word. Carrots! They’re easy to snack on and don’t make the crumby mess that chips or pretzels do. As reported by the Wall Street Journal, two of the largest carrot distributors in America reported at least a 25% increase in carrot consumption on Super Bowl Sunday, compared to any other Sunday. America is also expected to consume 71.4 million pounds of avocado, validating guacamole as the new ‘it’ dip. You may be joining this revolutionary healthy snack trend in thinking veggies when sitting down in front of your TV this Sunday.

Click here to read the full Wall Street Journal Article

Scientists Stalk Stilettos

Ruth Folger Weiss — Wed, 25 Jan 2012 15:38:14 +0000

Some research studies intrigue, and this latest one, by Neil J. Cronin, a postdoctoral researcher, and two of his colleagues at the Musculoskeletal Research Program at Griffith University in Queensland, Australia, is one that I’d have enjoyed observing, if not- actually participating in.

“We began to consider what might be happening at the muscle and tendon level” in women who wear heels, Dr. Cronin says.

Imagine, scientists intuited that women wearing high heels walked differently from those wearing flats.

In results published last week in The Journal of Applied Physiology, the scientists found that heel wearers moved with shorter, more forceful strides than the control group, their feet perpetually in a flexed, toes-pointed position. This movement pattern continued even when the women kicked off their heels and walked barefoot. As a result, the fibers in their calf muscles had shortened and they put much greater mechanical strain on their calf muscles than the control group did.

GRETCHEN REYNOLDS, in the New York Times:

“The obvious question raised by the findings, though, is so what? Does it fundamentally matter if a woman’s calf muscle fibers shorten and she neglects her tendons while walking, especially if she loves the looks of her Louboutins?

That question is difficult for a biomechanist to answer, Dr. Cronin admits. Aesthetics are outside the realm of his branch of science. But the risk of injury is not. “We think that the large muscle strains that occur when walking in heels may ultimately increase the likelihood of strain injuries,” he says. (This risk is separate from the chances that a woman, if unfamiliar with heels, may topple sideways and twist an ankle or bruise her self-image, which is an acute injury and happened to me only the one time.)

The risks extend to workouts, when heel wearers abruptly switch to sneakers or other flat shoes. “In a person who wears heels most of her working week,” Dr. Cronin says, the foot and leg positioning in heels “becomes the new default position for the joints and the structures within. Any change to this default setting,” he says, like pulling on Keds or Crocs, constitutes “a novel environment, which could increase injury risk.”

It should be noted, he adds, that in his study, the volunteers “were quite young, average age 25, suggesting that it is not necessary to wear heels for a long time, meaning decades, before adaptations start to occur.”

So, if you do wear heels and are at all concerned about muscle and joint strains, his advice is simple. Try, if possible, to ease back a bit on the towering footwear, he says. Wear high heels maybe “once or twice a week,” he says. And if that’s not practical or desirable, “try to remove the heels whenever possible, such as when you’re sitting at your desk.” The shoes can remain alluring, even nestled beside your feet.

Love it.