What’s In a Name? When It Starts with a CH, Lots!

Some things tickle this quirky Marketing Gal’s sense, or  ab-sense, of humor… and this pre-Rosh Hashana moment is as good as any to share… Though the name  of a potential employee is never considered as a hiring dividend, we, at Ad Lib Unlimited have been blessed with a bevy of  creative geniuses whose names start with “Ch”‘s  and “Sh”‘s. The comical repercussions don’t cease, as clients call, try to wrap their heads and minds around the account executive’s name they’re reaching for.  After repeated efforts, one hears a sybillant “Sh” sound, with an expectation that our  receptionist will offer the completion of the name. Alas, she can’t be as forthcoming as desired — for Chavi, Chani, Chumie and SHANA — could all fit the bill. Luda, Lin and I laugh!